RACHEL MILLS, SOCIAL MEDIA MANAGER
Rachel is a UC San Diego graduate with 10 years of digital marketing and social media management experience. She kick-started her social media career in the automotive industry after being recruited by brands like BMW, Toyota, and Michelin to help them appropriately and effectively market to their female audience via Instagram. From there she went on to build steady, organic social media growth for global nonprofits and managed the most expensive digital campaign (at the time) in the history of California politics. She believes the formula for successful social media presence is: quality content, clear messaging, creativity, and inclusivity. When it comes to social media marketing, Rachel has worked with a wide range of companies in many different industries, but she is most excited to be working for PHILTER and looks forward to what the future holds.